When we think of an egg, the image of a humble pale-colored oval food source pops into our mind. But did you ever wonder about its miraculous benefits? Eggs are so respected, as a nutrient powerhouse, that the whole world celebrates a special day for them.
Since the year 1996, every second Friday in the month of October is celebrated as World Egg Day. The World Egg Day is an annual international celebration established by the International Egg Commission to promote the nutritional benefits of eggs in our diet and also honor the farmers who take care of the poultry producing them.
World Egg Day 2021 celebrated on 8th October, marked the 25th anniversary of the event and centered on the brilliant versatility of the egg & its multitude of benefits to people at every stage of life. Did you know that over 100 countries across the globe celebrated on social media with #WorldEggDay which achieved a reach of around 180 million and more than 854 thousand interactions?
People celebrate this occasion in creative ways across different countries and many different programs are also organized globally to propagate the importance of the nutritional value of eggs. Every year the World Egg Day is celebrated with a new theme.
Can you guess the theme of World Egg Day 2021? Keep reading to find out!
Poultry Farming and poultry production as a business in India is taking tall strides with rapid advancement in the farming and technological processes. OVO Farm has been a front runner in taking advantage of these advancements and at the same time contributing to the welfare of the Indian public by celebrating World Egg Day. With some of the best-in-class standard practices, OVO Farm is one of the best layer poultry farms in eastern India.
World Egg Day presented a great opportunity for the promotion of the brand OVO Farm as a leading egg production brand in the country and was an important day to organize an event for the promotion of the benefits of having eggs in the diet against protein deficiency in India.
OVO Farm celebrated World Egg day 2021 by organizing events at three different locations in Kolkata and Bhubaneswar and an online contest to reach more audiences.
The offline activities were celebrated at Avishikta-1 Complex and Upohar Complex in Kolkata and at Northern Heights Apartments in Bhubaneswar. The activities for the event comprised of an Egg & Spoon Race, an Egg painting competition, and a selfie booth photography session. Around 120-150 members turned up at the event that saw the participation of more than 50 participants at each venue. Residents at the apartments from kids to the elderly participated in these activities who enjoyed the off-beat competitions with joy and gusto. The event was a big hit among the audience.
The online contest was a recipe-sharing contest that was initiated to garner attention towards OVO Farm in the digital space on the event of World Egg Day. The 14-day online contest started on 24th September and ended on 7th October. Participants were required to post a video of their recipe using eggs on their social media accounts by tagging @OVOFarm along with #OVORecipeMaking. This event made over 85,000 impressions on posts on social media.
For those who couldn’t guess, this year’s World Egg Day 2021 theme was ‘Eat your egg today, and every day. Kudos to those who guessed it right!
OVO Farm as a brand sticks to the best practices and highest standards of production to ensure a healthy lifestyle and unrivaled fitness among the citizens of India. The poultry business for OVO is not just a business, but a way to serve the country with the best health and more nutrition every day. Add value to your diet with OVO Farm Eggs and practice healthy living.